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Payment functions in retail apps to be a norm by 2015
As a next level of audience engagement that will have a direct impact on the revenues, consumer brand companies and retailers should look at integrating payment option in their branded apps. By 2015,...
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Social media identities will define new retail customers by 2015
By the end of 2015, 50 percent of new retail customer identities will be based on social network identities, says Gartner. This will be up from less than 5 percent that is today. This is expected to...
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For brands social marketing is the answer with many questions
Brands across the world love social media and love spending their advertising money in various social media campaigns. Market study shows that the advertising spend in social media will continue to...
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Next-gen CEOs ready for digital strategy for better business
A solid digital strategy cannot be in the back burner any longer, if the businesses need new set of customers, for they are mostly on the digital medium today, and prefer to connect over that....
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India’s mobile services set grow but face challenges
Indians love their mobile phones, it apparent from the recent numbers released by Gartner. The market is expected to grow by 11 percent this year over 2012. According Gartner, India’s mobile services...
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Tap into human boredom to make most of mobile advertising: Sarah Ivey
Sarah Ivey, EVP, Director of Communication Planning, Worldwide Initiative Every one’s talking mobile. It is the best thing out there to capture consumer attention. But how many brands engaged in mobile...
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Brands taking to Social CRM for two-way communication
The biggest challenge brands on social media face is how to engage the thousands of fans they have acquired. A mere ‘Like’ isn’t sufficient and most of these fans aren’t repeat visitors to their social...
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Flintstones vs Jetsons: Can Google, MS ride the mobile cloud?
According to research firm Gartner, PC shipments totalled 76 million units in the second quarter, a 10.9 per cent drop from last year. Another report by IDC too doesn’t have encouraging figures. It...
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It’s official: Smartphone adoption hits PC shipments in APAC
PC sales in the Asia Pacific region fell by 10 per cent in 2013 to reach 108 million units, according to a report released by global advisory firm IDC. Smartphones and tablets impacted PC sales on the...
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India, China to drive mobile advtg growth: Gartner
A study released by Gartner revealed that China and India will contribute heavily to growth of mobile advertising as their expanding middle classes create potential markets for global and local brands....
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